First Choice Rotorua Souvenir Shops

Discover the best Rotorua Souvenir shops to obtain small mementos (okay, large if you must) or gifts. You'll find kiwiana, jade (we call it pounamu or greenstone), and authentic māori carvings applicable to all budgets.

Learn too, how to handle GST (Goods & Services Tax) with pricier items, how not to be ripped off and, how to shop for souvenirs to remember.

Kiwi All Black - Rotorua Souvenir ShopsKiwi All Black - Rotorua Souvenir Shops

Rotorua has some really good places to get souvenirs and gifts from. In the ordinary course of events, you will come across gift shops offering quality goods at the various attractions so I won't mention those here - hmm, I lie. Apart from one. More on that later.

Be aware of your rights when shopping in NZ

In New Zealand we, and you as a visitor, are protected by consumer laws. That makes any business liable if they mislead, give false information, or use unfair trading practices.

Learn more about your rights before you buy, after you buy, on pricing, eating out, accommodation, getting around, souvenirs, environmental claims and duty free at

Tutanekai Souvenirs

Tutanekai Souvenirs - Rotorua Souvenir ShopsTutanekai Souvenirs - Rotorua Souvenir Shops

Located on Tutanekai St, this family owned and operated business seems to have been around for years and years. Lovely people, stop in, have a chat.

From the tiniest key rings, magnets etc through to skincare products, NZ t-shirts, jewellery, māori souvenirs and dolls, merino and possum products, this place is packed with a wide range of goodies that caters to all budgets.

Where: 1215 Tutanekai St (near the City Focus)
+64 7 348 7461
+64 7 348 7461

Mountain Jade

We are very lucky to have Mountain Jade. Previously known as the Jade Factory, it is NZ's No.1 source of good quality jade jewellery and artifacts.

Jade is known as Pounamu or Greenstone in New Zealand. It's found mostly in the South Island on the West Coast. My cousin Gary lives there and literally falls over Pounamu when he's out fishing.

Mountain Jade - Rotorua souvenir shopsMountain Jade - Rotorua Souvenir Shops

Mountain Jade sells souvenir pieces of Pounamu made into necklaces, earrings, pendants etc. and... wait for it... dog tags of all things. I hadn't heard of that before now.

They also make gorgeous pieces of Jade art that can attract a hefty price-tag.

Onsite is a Carving Studio and you can take part in a free tour if you want to learn about jade and watch the carvers working. The tours run daily (apart from Christmas Day) at 10am, 3pm and 4.30pm.

You will have to take a look at Mountain Jade's website. It has the fascinating, slowly unfolding story of the original founder, John Sheehan and his partner Jin Hong "Dracky" Zhang.

They have taken this business from a tiny start-up to a world-class operation.

Where: 1288 Fenton St
+64 7 349 3968
+64 7 349 8239

Out Of New Zealand Souvenir & Gift Store

Mountain Jade also owns this store which is conveniently located next to the iSite information center.

Out of New Zealand Rotorua souvenir shopOut of New Zealand Rotorua Souvenir Shop

Out of New Zealand has a good selection of Jade jewellery as well as other touristy paraphernalia.

They have quite a few good sales which my friends and I take advantage of so hopefully you're here when one is happening.

Where: 1189 Fenton St
+64 7 349 3992

RAVE - Rotorua Arts Village Craft Shop

Another place to find locally crafted souvenirs would be at RAVE, our local arts village.

Rotorua Souvenir Shops - RAVE Craft ShopRAVE Craft Shop - Rotorua Souvenir Shops

Featured are knitted products, pottery, paintings, clothing, books; all sorts in fact. A vase full of knitted flowers would be the most unusual item I've seen there.

The Hot Lakes Craft Market, mentioned on the Rotorua Markets page, is an opportunity to see an array of Baywide arts & crafts if you happen to be around when it's taking place.

Where: Cnr Hinemaru & Hinemoa Sts
+64 7 348 9008


If you are specifically after Māori gifts, ie. carvings, two good sources would be the Taonga Gallery at Te Puia or the Rotorua Museum of Art & History.

(GST) Goods & Services Tax

Goods & Services Tax (GST) of 15% is paid on all goods and services in New Zealand, and there are no refunds for visitors. Boo.

But... but... as an international traveller, if you buy from a duty free store, you won't have to pay GST if:

  • the retailer arranges to send the goods home for you
  • arranges to send the goods to the airport of your departure
  • arranges to send the goods to an overseas customer.

Keep this in the back of your mind when considering costlier purchases. The cost of GST could quite possibly outweigh shipping or postal costs.

Ask the retailer, eg. Mountain Jade, to help you out.

Souvenirs to Remember

Check out this great article on Fox News (2009) about buying souvenirs.

"How To Buy Souvenirs That You'll Want To Remember".

It's given me excellent ideas for when I next go travelling and souvenir shopping. Think - grocery stores!

With one of the Fox News tips you'll have to take a look my Rotorua Markets page.

Locate Rotorua Souvenir Shops

Use this google map to find your way to the souvenir shops easily. As you can see, they are all within walking distance of each other. If you fancy visiting the lot, that is.

View Rotorua Souvenir Shops in a larger map

Overall you will find that prices are comparable between all the stores and generally cater to all budgets. Unless, best of all, you catch them having a sale.

Enjoy your Rotorua souvenir shopping experience.

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